How to Add Facebook Pixel to Shopify

In this article, we will explore how to add Facebook Pixel to your Shopify store. Facebook Pixel is a powerful tool that allows you to track user behavior, optimize ads, and measure the effectiveness of your marketing campaigns on Facebook. By integrating Facebook Pixel with your Shopify store, you can gain valuable insights and make data-driven decisions to enhance your online business. Let’s dive into the step-by-step process of adding Facebook Pixel to Shopify.

Add Facebook Pixel to Shopify

Understanding Facebook Pixel

Before we begin, let’s briefly understand what Facebook Pixel is and how it works. Facebook Pixel is a piece of code provided by Facebook that you add to your website. It tracks the actions users take on your website and provides you with data that helps you understand and target your audience better. Facebook Pixel allows you to measure conversions, optimize ads, create custom audiences, and run remarketing campaigns.

Creating a Facebook Pixel

To get started, you need to create a Facebook Pixel for your Shopify store. Follow these steps:

Access Facebook Business Manager

Log in to your Facebook Business Manager account. If you don’t have one, you can create a new account by visiting the Facebook Business Manager website.

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Navigate to Events Manager

Once you’re logged in to Facebook Business Manager, navigate to the Events Manager section. Here, you can manage all your pixels and events.

Create a Pixel

Click on the “+ Add Data Source” button and select “Facebook Pixel.” Give your pixel a name and click “Create” to generate your Facebook Pixel code.

Adding Facebook Pixel to Shopify

Now that you have your Facebook Pixel, let’s integrate it into your Shopify store. Follow these steps:

Access Shopify Admin

Log in to your Shopify account and access the Shopify Admin dashboard.

Go to Online Store

From the Shopify Admin dashboard, go to the “Online Store” section.

Navigate to Preferences

Under the “Online Store” section, click on “Preferences” to access your store’s preferences.

Locate Facebook Pixel Section

Scroll down until you find the “Facebook Pixel” section.

Enter Facebook Pixel ID

In the Facebook Pixel section, enter the Facebook Pixel ID that you generated earlier in the corresponding field.

Save Changes

Click on the “Save” button to apply the changes and integrate Facebook Pixel with your Shopify store.

Verifying Facebook Pixel Installation

After adding Facebook Pixel to your Shopify store, it’s essential to verify its installation to ensure it’s working correctly. Follow these steps:

Install Facebook Pixel Helper

Install the Facebook Pixel Helper browser extension on your preferred web browser.

Visit Your Store

Visit your Shopify store in a new tab or window.

Check Facebook Pixel Helper

Click on the Facebook Pixel Helper extension icon to see if it detects your Facebook Pixel. It should display the details of your installed Facebook Pixel.

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Utilizing Facebook Pixel

Now that you have successfully added and verified Facebook Pixel on your Shopify store, let’s explore how you can utilize it to optimize your marketing efforts:

Track Conversions

With Facebook Pixel in place, you can track conversions on your Shopify store. It enables you to see which Facebook ads are generating the most sales or actions, helping you measure the effectiveness of your marketing campaigns. By understanding the conversion rates, you can refine your targeting and optimize your ad spend for better results.

Create Custom Audiences

Facebook Pixel allows you to create custom audiences based on user behavior on your website. You can segment your audience and target specific groups of people who have shown interest in particular products or performed specific actions. By creating custom audiences, you can deliver more personalized and relevant ads to increase engagement and conversions.

Run Remarketing Campaigns

Remarketing campaigns can be highly effective in reaching out to potential customers who have previously interacted with your Shopify store. With Facebook Pixel, you can set up remarketing campaigns to target users who have visited your website but didn’t make a purchase. By showing them relevant ads and reminding them of the products they viewed, you can encourage them to return and complete their purchase.

Optimize Ad Delivery

Facebook Pixel provides valuable data on user behavior, which can be used to optimize your ad delivery. By analyzing the data, you can identify trends, understand user preferences, and refine your targeting parameters. This helps you reach the right audience with your ads, improving their performance and maximizing your return on ad spend.

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Track Events and Custom Conversions

In addition to standard conversions, Facebook Pixel allows you to track specific events and set up custom conversions. Events could include adding items to the cart, initiating the checkout process, or completing a purchase. By tracking these events, you can gain insights into user behavior at different stages of the customer journey and optimize your marketing strategies accordingly.

Use Facebook Pixel Data for Optimization

Facebook Pixel data provides valuable insights into user behavior, engagement, and conversions. Utilize this data to optimize your website, product offerings, and marketing campaigns. Analyze the data to identify patterns, understand user preferences, and make data-driven decisions to improve the overall performance of your Shopify store.

By leveraging the power of Facebook Pixel on your Shopify store, you can gain a deeper understanding of your audience, track conversions, and optimize your marketing efforts. It’s a valuable tool that empowers you to make data-driven decisions and achieve better results with your online business.


Integrating Facebook Pixel with your Shopify store is a crucial step in maximizing your marketing efforts. By adding and utilizing Facebook Pixel, you can track conversions, create custom audiences, run remarketing campaigns, optimize ad delivery, and gain valuable insights into user behavior. Leverage the power of Facebook Pixel to enhance your Shopify store’s performance and drive meaningful results.

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